If you own a business or are thinking about starting one, learning how to build your digital presence on social media and how to get more likes on Facebook is critical. The platform offers several options for small entrepreneurs who wish to use one of the world’s largest social networks to promote their products and services or for those who also work as Affiliates. Knowing how to attract a qualified audience ensures the growth of your page and brand positioning and makes you build fan loyalty for your business. Therefore, your communication channels will start getting likes on Facebook, and your numbers will begin to grow. And to help you get more likes on Facebook strategically, we’ve selected vital points you need to implement in your digital planning.
- Produce quality content
- Promote your fan page on other channels
- Fill in your page’s information
- Post frequently
- Interact with your audience
- Never purchase Facebook likes
- Invest in Facebook ads to promote your brand
1. Produce quality content
One of the easiest ways of getting likes on Facebook is by producing quality content. Posting relevant topics to your target audience is critical for creating identification between your followers and your brand. Think about topics that speak directly to your potential buyers. How can you help them solve a problem? How can your company educate consumers? What are the unique features that your products and services offer? Therefore, remember that your Facebook page needs to be seen as a severe communication platform, providing people with interesting subjects. Thus, your goal of getting likes on Facebook will become much more manageable.
2. Promote your fan page on other channels
Promoting your business’ fan page on other internet platforms is another way to get qualified likes on Facebook. If you have an active account on other social media, a website, or even a blog, promoting your page on these channels will help you gain more visibility. By doing so, you’ll be able to impact an extremely qualified audience already engaging with your brand. This practice of leading users from one medium to another is transmedia in digital marketing. And, getting likes on Facebook through other channels doesn’t necessarily mean you only need to use your platforms. You can partner with other professionals or businesses in similar niches as yours. And thus, combining methods in which both can get the most out of each other’s audience. Specific strategies, such as using joint live streams, sponsored posts, tagging companies, and mentions on Instagram stories, are only a few ways to boost your brand’s reach on Facebook and reach a qualified audience for your page.
3. Fill in your page’s information
Having a complete Facebook page with all the information fields about your business filled in can also help you increase the number of likes your business receives. When you provide all the necessary information for creating the page, the social media algorithm will start working in your favor. By doing so, you appear more quickly in users’ search results. And besides, the audience will know precisely what your business is and which solutions you are offering. This makes the identification process more accessible, helping you get more likes on Facebook.
4. Post frequently
As well as having relevant content on all of your social networks, maintaining a posting frequency is critical for reaching your audience on Facebook. Therefore, create a posting schedule and plan which content will be posted on Facebook, the topics that will be addressed, and the best times. Create the habit of constantly posting because, by doing so, the social network’s algorithm will show your content to more users, increasing your visibility and generating more likes.
5. Interact with your audience
Social media has become a primary communication between brands and end consumers. Therefore, interacting with them is mandatory. Being close to your audience helps you understand how they perceive your business. Moreover, it shows credibility and commitment and that there are people representing the profile who are interested in the audience’s opinion. Showing your active presence on the platform helps you gain more likes on social media. Replying to your followers’ comments as fast as possible is also vital to help you gain more followers on your page. Remember that Facebook indicates pages’ average reply times, which might increase or reduce the audience’s trust in your brand.
6. Never buy Facebook likes
As we’ve seen in this article, there are much better and healthier options for your business than purchasing Facebook likes. While this idea might sound attractive at first, it might backfire. Buying followers on social media won’t help you reach your target audience, nor will it create a loyal audience who looks forward to reading and consuming your content. When you purchase likes, you can’t ensure that these new followers are within the profile of your ideal consumer. Not to mention that these likes are often undone just as quickly.
7. Invest in Facebook ads to promote your brand
Through the valuable content you offer your target audience constantly, plus the strategies to acquire people, you will pique the interest of new users for your business. Consequently, these new people will want more information about you. Whether you use campaigns to attract, convert, or engage, not expecting Facebook to deliver your content depending on organic reach alone is critical to maintaining your business’ vitality. But, you must learn how to develop the right strategies and choose the ideal ads for each campaign you create.