Everybody likes to be liked! And getting Likes on your Facebook Page can be perfect for your business, organization, or group. Custom Fit Online just received our 200th like on our Facebook Page. (By the way… BIG TIME THANKS to our followers!) While this might not be in the hundreds of thousands that some big brands enjoy, we are on our way. Custom Fit Online clients, like Tourism Pemberton, have thousands of Likes, and we accomplished this by rocking the following approach:
Set Your Strategy 1st
Optimization 100Start with the end in mind. Imagine that you already have 1,000s and 1,000s of followers. Now be honest. How did you think you would get there if you did reach those numbers? I bet you were already ridiculously popular outside of Facebook (like a big brand), and you had a plan and worked that plan.
To start your plan, ask yourself these questions:
What is your purpose? Is your site about selling, creating leads, or building a brand? Each sense shapes how you move forward with your Facebook page. What is your voice? What is the unique Story you can genuinely tell? How do you bring this Story to life in an authentic, compelling, and personal way? First and foremost, your voice should be in person… the first person. The complex sell approach doesn’t work on Facebook, so keep the shameless self-promotional voice to a minimum. And if you are going that route, admit it. For example, “Now for some shameless self-promotion…” Whom do you serve? Our BFF Bob Dylan puts it like this… “you got to serve somebody .”Who are your supporters and followers? What type of content will connect with them? What’s important to them? What engages them? How do you best serve them? What are your goals and objectives? How much time can you dedicate to your Facebook page? What type of relationship do you want to have with your followers? Are you looking for quantity or quality with your followers? What defines success for you on Facebook?
Build Your Initial Audience
Team 100What’s that Crosby, Stills & Nash song? I might be dating myself, but it’s “Love the One You With.”Start building your audience with people you already know. Hopefully, these people will love you back. Who do you know right now? Connect with your Facebook friends. Reach out to them in your newsletter, in person, etc. Work your lists, baby. Use personal contacts and email lists to promote your Page. Facebook has a Contact Importer feature whereby you can import lists from other sources such as Gmail, Yahoo, Hotmail, etc.
Make Facebook a Core Part of Your Business
Facebook 100Now shout it from the mountain tops! Go ahead, yell it at the top of your lungs. “I am on Facebook. Hear me roar!” Do you have a ‘Friendly’ URL? This is often referred to as a friendly or “vanity URL.”Try to get your company or organization’s name into your Facebook address. For example, our Facebook URL is Facebook.com/CustomFitOnline … oh, we are so vain! How are you going to plug in? First, utilize Facebook’s “Social Plug-Ins” on your website and blog. Need an example? Look to the top right of this blog page. Notice anything Facebook? Now spread that ‘Friendly’ URL everywhere. You will put that on all your printed materials, email signatures, advertising, and anywhere else you can… right? Forehead tattoos might be a little much, but you get the idea. Share and Share Alike. Cross-promotion is a good thing. Did you know that if you tag a person in your post, this will appear on their Facebook wall and be shared with their community? Plus, you can reach out to other businesses, personalities, and brands and cross-promote your information virally.
Treasure What You Measure
Facebook analytics, you read my blog posts regularly (and by the way, thanks, mom… always good to know I have one avid reader); you know that one of my favorite phrases is “You Treasure What You Measure.”And this applies to Facebook. How Insightful are you? Facebook’s Insights section shows some great analytics for your Facebook page. I love reviewing what posts were seen by the most people, what posts had the most engaged users, and what went ‘viral .’I look for common themes among these posts. For example, were the ‘best performing’ posts links to other blog posts, bits of info about Custom Fit, photos, or quotations? The best-performing posts often share some characteristics. By the way, rich content like photos and videos tend to do well…. vs. just text or links. Can you track more? We use Google Analytics “event tracking” to see when and where visitors leave our desktop or mobile websites to visit our Facebook page. We use an application formally known as Lujure, now known as Heyo, to build beautiful Facebook apps on-page and on our clients’ pages. When it was Lujure, we could add Google Analytics code to these app pages. Since the app has been branded Heyo, we no longer have that service, but they promised it would be returned. Hey…. we’re still waiting!
Speaking of Apps and Engagement…
Guarantee 100Engagement doesn’t necessarily involve a ring, although it might help sometimes. So how do you get your followers to do something on your Page? Stuff like Liking your posts, commenting on them, sharing them, etc. Facebook has an app for that. Use Facebook apps like photos, events, links, and notes to create easily shared content. Do you dare to go custom? The custom apps noted above can be an excellent way to encourage engagement with your existing followers and find new followers. What can you do with these apps? Running contests/sweepstakes is a perfect way to grow followers, as people first have to LIKE the Page before entering. Try other apps like adding online bookings, feedback forms, your blog or events calendar, photo galleries, or more on your Page with custom apps