25 Latest Snap chat Statistics for 2022: The Definitive List


Are you searching out contemporary Snap chat information and trends?

Maybe you’re thinking about whether or not or now not to encompass Snap chat in your social media approach. Or you’re searching out traits so you can alter your present method for the platform.

Either manner – I’ve got you covered.

In this post, you’ll locate all the contemporary Snap chat statistics and trends that you need to recognize.

Editor’s pinnacle picks – Snap chat facts.

These are our maximum interesting data about Snap chat:

  • Snap chat has 293 million energetic customers each day internationally. (Source: Statista1)
  • Over 210 million Snaps are created every day. (Source: Snap Kit)
  • Snap chat influencers receive a commission kind of $10 consistent with 1000 fans for backed posts. (Source: Web FX)

Snap chat utilization statistics

First, let’s take a look at some facts that show how many human beings use Snap chat internationally and the way they often use it.

1. Snap chat has 293 million day-by-day lively customers, international

In the second zone of 2021, over 293 million users accessed Snap chat every day. That discerns it is up from 280 million the yr earlier and has been increasing regularly because of the beginning of 2019, at which factor Snap chat had just one hundred ninety million daily energetic users.

Before 2019, Snap chat’s personal base was in a sluggish decline, but the increase in users over the past two years indicates the platform may be in the midst of resurgence in reputation.

2. Snap chat is the 6th maximum popular messaging app…

Snap chat has almost two times as many monthly active customers (MAUs) as everyday energetic customers (DAUs). Five hundred fourteen million human beings use Snap chat each month, which makes it the 6th most famous messaging app in the world.

Snap chat trails way in the back of its biggest competitor WhatsApp, which has almost four instances as many monthly lively customers (2 billion). It also comes in the back of Facebook Messenger (1.3 billion MAUs), We Chat (1.24 billion MAUs), QQ (606 million MAUs), and Telegram (550 million MAUs).

3. And the 12th maximum popular social media platform

If we expand it out to take a look at how snap chat compares to all social networks at large, it doesn’t pretty rank within the top 10. Snap chat comes in the twelfth area with 514 month-to-month active users. Facebook takes the number one spot, with a whopping 2. Eight billion month-to-month energetic users.

Snap chat’s additionally outranked by means of popular social networks like TikTok (seventh), Instagram (4th), and YouTube (second). However, it ranks beforehand Pinterest (14th), Reedit (15th), and Twitter (16th).

4. Snap chat users open the app around 30 times each day

Snap chat customers appear to be quite lively on the subject of interacting with the app. They don’t simply open it a couple of times but rather maintain checking in the course of their day. According to a current monetary document, the common Snap chat user opened the app over 30 instances in step with day in the 2d zone of 2020.

5. Over 210 million Snaps are created each day.

Snaps are snapshots you send through the app to your pals. Unlike other messaging apps, Snaps are a central premise of Snap chat, so it’s now not that surprising that users open the camera over 20 times and create over 210 million of them in keeping with day. That works out as around 2 Snaps for each three everyday Snap chat users.

6. Fifty seven% of Android Snap chat customers get entry to the app on a daily basis

More than half of Snap chatters inside the US open the picture-sharing app on a daily foundation, in comparison to seventy nine% who open it at least once in step with month. While fifty seven% is still the majority, this stat still suggests that the Snap chat person base won’t be quite as active as different messaging apps.

Snap chat demographic records

Want to understand more about exactly who’s using Snap chat? Check out this Snap chat information relating to user demographics.

7. Fifty five.6% of Snap chat customers are Female

…whilst simplest forty-three. 9% are male. This refers particularly to customers inside the US. Clearly, Snap chat is greater famous amongst a female target market. Interestingly, this gender cut-up is in contrast to both Facebook Messenger and WhatsApp, which have greater energetic male than girl customers.

8. 20.5% of Snap chat users are between thirteen and 17 years old

As I cited earlier, Snap chat is especially popular amongst more youthful clients – and this stat proves it. The biggest character user organization segmented by age and gender is ladies elderly 13 to 17, which make up 11.9% of Snap chat’s total customers.

However, the most important age organization throughout genders is really 25-34-yr-olds, which make up 22.Three% of the total consumer base. However, as we enter older age organizations, the figures begin to decline sharply. Only three. Five% of those over age 50 use Snap chat.

9. The US is domestic to around one hundred and five million Snap chat customers.

This makes the USA the u. S. With the most Snap chat users. India is available in a close 2d location, with over 99.8 million Snap chat users. However, given that India has a population greater than four times as huge because the US, it nevertheless doesn’t come close in terms of market penetration.

No different us of a comes close to the USA and India. France ranks far off the third with 23.Four million customers.

Snap chat advertising and sales statistics

Snap chat may be a top-notch advertising and marketing channel for agencies which are trying to generate leads, build attention, and increase their sales. This is particularly authentic in case you’re targeting a younger audience. However, regardless of its capability, Snap chat remains underutilized by many marketers.

If you want to incorporate the messaging app into your social media strategy this yr, here are some Snap chat facts you must know.

10. Snap chats estimated revenue for 2021 is $2.62 Billion

According to the brand new figures, Snap chat makes a substantial quantity of ad sales each year. In 2021, Snap chat’s ad revenue was anticipated to attain $2.Sixty-two billion. This is a big boom from the preceding years’ figures. In 2019, for instance, the advert revenue for the platform stood at around $1.5 billion.

11. Snap chatters are forty five% more likely to say a brand online after making a buy.

If you’re eager to build brand recognition on social media, Snap chat can be an awesome location to start. According to facts posted by means of Snap chat, customers on the app are 45% more likely to mention manufacturers after making purchases than they may be on another app. Snap chatters are eager to proportion their purchases with their fans; that’s superb news for brands.

12. Snap chat reaches 75% of Millenials and Gen Zs

If you’ve got a predominantly younger target market made of Gen Z or Millenials, you may move wrong with using Snap chat for advertising. According to Snap chat for commercial enterprise, the app reaches around three/4 of all net customers in this age organization.

13. It only takes between zero and 2 seconds to attain GenZ’s on Snap chat with an advert

GenZ’s especially receptive in relation to viewing and recalling commercials that they’ve visible online.

On common, fifty five% of Genz’s can remember an ad after watching it for only multiple seconds. Since a very good percentage of Snap chat users fall into this age range, it makes the app a powerful device for marketers.

14. Snap chatters spend 280 million more hours on the app at some stage in excursion seasons

If you’re considering walking a Snap chat advert marketing campaign, it’s an excellent concept to do throughout the vacation season. Since an amazing proportion of Snap chat’s users are both in school or university, utilization jumps substantially during excursion seasons like Christmas. Users spend approximately 280 million greater hours on Snap chat at those times than relaxation the 12 months.

Snap chat influencer statistics

Like most social platforms, Snap chat is a hub for influencers and influencer advertising. Here are a few Snap chat records referring to influencer hobbies on the app.

15. Kylie Jenner is the most observed Snap chat creator

This will come as no surprise to many, as Kylie Jenner is one of the most-accompanied people on nearly every platform inside the international.

The big-name has 36.Five million subscribers (at the time of writing). However, the celebrity reportedly has a hard relationship with the app and tweeted that she ‘by no means opens Snap chat anymore. As an end result of this remark, Snap chat shares fell by 6%, that’s envisioned to have fee them over $1.3 billion.

16. Snap chat simplest commenced allowing influencers to get tested reputation in 2017…

The app changed into based in 2011, but for a long time, the best celebrities and musicians, like Kylie Jenner or Rihanna, may want to get validated on the platform. The app creators took a whole six years to apprehend the importance of verification for social media influencers and best began allowing it in 2017.

17. And best started offering them analytics functions in 2018

It also took Snap chat a while to realize that influencers wished to get admission to analytics with a view to absolutely utilize the platform. It took until 2018 for Snap chat to introduce an analytics feature that influencers ought to use for music perspectives and engagement for their posts.

18. Snap chat influencers get paid more or less $10 in step with a thousand followers for backed posts

Despite being gradual the uptake of influencer interest, Snap chat is now becoming an area in which influencers can do enterprise and thrive.

According to estimations through WebEx, the common influencers on Snap chat price on common $10/1000 followers for sponsored emblem content material. That way, Kylie Jenner, for instance, might charge around $365,000 in step with put up. However, a celebrity like her would like most likely charge appreciably extra.

Snap chat developments

Snap chat is developing in popularity, and the agency continues to innovate to offer new features to its users. Here are some Snap chat records that inform us more about how Snap chatters are using the platform and how it’s changing.

19. The variety of customers watching Snap chat Shows increased with the aid of forty five% in 2020

Snap chat is increasing its functionality to take its place as greater than only a messaging app. One of the functions this is proving increasingly popular is ‘Shows.’According to authentic Snap chat statistics, usage of this function extended by nearly half in 2020. As the corporation keeps investing in this characteristic, usage is expected to continue developing.

20. One hundred eighty million Snap chatters used augmented reality capabilities each day in 2020

One of the most famous functions of Snap chat is its augmented truth filters. Snap chatters use them daily to create humorous snaps consisting of the whole thing, from animated canine faces that lick the screen to TV characters like Cart man from South Park.

It’s safe to say that customers virtually love this selection, and the filters were used in one hundred eighty million instances in 2020.

21. The wide variety of over 35s the usage of the Snap chat Discover function expanded by forty% in 2020

In an effort to extend its consumer base and capability, Snap chat currently released the Discover characteristic on the platform. Discover acts as a newsfeed wherein you can locate headlines from primary news outlets like the Wall Street Journal, ESPN, and greater.

This characteristic is proving especially famous with customers over 35%, and utilization with the aid of this organization grew by forty% in 2020. This is excellent information for Snap chat, as this age organization had previously proved one of the toughest for the app to attain.

Snap chat facts sources

  • Digiday
  • Picattoo
  • Statista1
  • Statista2
  • Statista3
  • Statista4
  • Statista5
  • Statista6
  • Statista7
  • Statista8
  • Snap
  • Snap Kit
  • Snap chat for enterprise
  • Snap chat for business2
  • Snap chat for business3
  • Snap chat for business4
  • Vox
  • WebFX


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