Facebook giveaways are a powerful way to increase engagement on your Facebook page, force site visitors to your internet site and generate sales.
But with so many manufacturers doing them, it could be difficult to come up with sparkling ideas to able to resonate deeply together with your audience.
That’s why we’ve amassed a number of the best Facebook giveaway examples from across the net, so you can get stimulated and create campaigns that carry out properly for you — irrespective of your industry or niche.
Mason Cash – online kitchenware store generating loopy engagement numbers
Our first Facebook giveaway concept comes from Mason Cash, a household name with regard to kitchenware. They run ordinary Facebook contests that get heaps of comments, likes, and shares!
Prize
A kitchen bundle such as a mixing bowl, baking tray, bench scraper, slotted spoon, and spatula — valued at over £ eighty-five.
Entry techniques
Like, proportion, remark, comply with, and tag a chum.
Contest duration
26 days.
Engagement
1.2K likes, 1.5K comments, 1K stocks.
Learning’s
Mason Cash ran a well-timed Christmas Facebook giveaway beginning at the start of December. Their prize targeted greater modern kitchen components, which might be the appropriate present for someone looking to up their cooking abilities.
Being an e-commerce save, Mason Cash used Facebook’s “shop this photo” characteristic of giving customers brief and easy get right of entry to all the goods listed in the Facebook giveaway. Undoubtedly, they drove site visitors to their keep by means of the usage of this selection, together with their engagement.
They’ve left the closed opposition on their web page to reveal to customers that their Facebook giveaways are reputable. As added credibility, Mason Cash commented, congratulating and tagging the competition’s winner. You also can see that users had been pretty hyped approximately the prizes.
Lastly, Mason Cash is a UK corporation and consequently constrained entrants to those dwelling in the UK. This can be tougher to screen at once on Facebook as users can enter from everywhere in the world.
If they had been to use a self-hosted giveaway app like Sweep Widget, they might use the retagging function to restrict participants to the United Kingdom thru their IP cope, saving them a ton of time screening entries.
Raise Your Garden – way of life blogger developing ravings fans thru month-to-month Facebook contests
Our second Facebook giveaway idea is from Raise Your Garden, a gardening and lifestyle weblog run by means of Laura Kuziomko-Sproull. Laura does a couple of Facebook giveaways a month to interact with and develop her target audience on social media and her internet site.
Prize
Six-piece kitchen towel set — worth $50.
Contest length
Six days.
Entry strategies
Like web page and share put up on FB timeline.
Follow the Turkish Towel Company (the supplier of the kitchen towels)
Sign up for the Raise Your Garden e-newsletter
Engagement
One hundred fifty-five likes, 134 feedbacks, 128 shares.
Learning’s
The first aspect that stands proud approximately Laura’s Facebook contest is her copywriting. She writes her Facebook giveaway description with enthusiasm and doesn’t shy away from “selling” the prizes.
“Swoon over the thrilling 7 color alternatives! Pretty & sensible made from 100% Turkish Cotton. Machine wash. What set would you select if you win??”
Laura lists the price of prizes inside the description, which she uses in all of her campaigns so contest contributors can get an idea of the fee.
This campaign gives two winners, which will increase the odds of triumphing as a player. Having a couple of prizes and winners is an incredible strategy for attracting more entries.
Lastly, that is an instance of the way you can partner with brands to provide a prize in exchange for gaining access to your target audience. For Laura, there’s no price, and for the brand, they get to reach a brand-new site visitor supply. It’s a win-win.
Annie Troe – Artist, riding engagement via video and simplicity
Our 1/3 Facebook giveaway idea is from Annie Troe, the world over famend licensed artist who operates out of Omaha, Nebraska. Annie leverages video to capture the interest of her Facebook target audience and beyond.
Prize
A signed eight″x10″ Original Fall painting.
Entry strategies
Leave a comment on the publication.
Contest period
Three days.
Engagement
102 feedback, 824 views, and 25 likes.
Learning’s
Annie published a quick ninety 2d Facebook video to show the prize. She’s simply preserving the digital camera with one hand even as she displays the viewer the back and front of the portrait with the other hand—not anything too fancy right here.
She explains that she makes use of random.Org, a free random range generator, to select a randomized winner.
The access technique is wildly easy compared to the opposite case research in this listing. Annie has one motion, depart a comment. However, individuals can leave up to 10 separate feedbacks for the duration of the contest period.
So she’s banking on the truth that greater feedback will boom the submission’s organic reach. Having one of these simple access approaches reduces the friction for participants to enter the competition.
Annie clarifies that the giveaway is exceptional to Facebook, which focuses her campaign on the platform. She takes the possibility to sell other services and products in the giveaway description.
Lastly, Annie provides a list of Hashtags at the bottom of her description to attain parents past her follower base.
The Sculpted Vegan – Selling fitness applications thru Facebook competitions
World-famed health icon Kim Constable based the Sculpted Vegan is our fourth instance of a Facebook giveaway idea. Her no-BS mindset has inspired humans everywhere in the globe to reinvest in their fitness and begin a health journey. Kim is likewise a savvy marketer who makes use of excessive-ticket prizes to power product sales on social media.
Prize
Cash – worth $42k.
Entry strategies
Sign up for a $97 eight-week fitness software.
Contest length
Eight weeks.
Engagement
62 feedback, 71 likes + program income.
Learning’s
While this isn’t a Facebook giveaway designed to develop Kim’s Facebook web page, it’s a competition that leverages Facebook to force customer acquisition. This is an example of the use of social media to gain tangible commercial enterprise consequences.
Kim and her team no longer muck around with prizes. The fortunate winner and runner-united states of America have a threat to win $20,000, $10,000, $5000, $3000, $ thousand, or $500 — making the access fee look tiny.
What’s extra, they put up the winners on Facebook, including their body transformation pics growing titanic social evidence for the next competition.
The eight-week butt camp project has grown to be an iconic Facebook giveaway competition within the health space as it promises the strongest human goals, a super-searching frame and cash inside the bank. Just look at the outlet reproduction for the contest:
Century Prowud – Creating Facebook fanatics via branded hashtag competitions.
Century changed into founded in 1986 with a vision of supplying modern solutions for the wooden and wooden-related industries. They create theme-based Facebook competitions that push their brand and culture forward.
Prize
Five gift vouchers for the Century Prowud store.
Entry strategies
- Share images, videos, and textual content messages to complete the sentence – #MyDiwaliMadeOf_____
- Tag Century Prowud on Facebook
Contest length
Seven days.
Engagement
96 feedback, 146 likes, 44shares, 324 perspectives
Learning’s
For context, Diwali is a festival celebrated by means of Hindus worldwide. It’s a time of year when humans come together to have fun, consume appropriate food, and have mild fireworks.
Century Prowud has performed a top-notch activity of making a subject around Diwali, specifically through the hashtag #MyDiwaliMadeOf.
Naturally, followers want to share media and messages approximately how their families rejoice on Diwali, so this opposition has an experience of network and togetherness. By following the hashtag, you could take part in celebrating with people internationally.
Century Prowud stocks their Facebook contests through quick motion pictures like other examples on this list. It’s a 10-2d video using still snapshots and photos. You don’t want to get on camera to speak about your Facebook giveaway.
Two posts are created to promote the Facebook giveaway, an “announcement publish” and a “closing danger to enter” publish. 70% of their engagement came within the second put-up, showing us that the cut-off date created urgency, therefore, more submissions.
All the media, pix and copywriting go with the flow synergetically, developing a cohesive experience for contest participants.
Owlkids – a shift from fun Facebook giveaway thoughts to immersive self-hosted competitions
Owlkids is devoted to encouraging a lifestyles-lengthy love of analyzing. They publish books and magazines for youngsters of all ages. Facebook giveaway campaigns are a staple of their advertising price range — which has curiously developed over the years. Let’s start with looking at Owlkids’ conventional Facebook giveaways.
Prize
Children’s eBook and beanie.
Entry methods
Like, share, and tag a pal.
Contest duration
24 hours.
Engagement
143 feedbacks, 111 stocks, hundred and forty-four likes.
Learning’s
The example above is a pretty trustworthy Facebook contest. Nevertheless, it pulled terrific engagement numbers, displaying that Owlkids understand what prizes resonate with their target audience.
However, whilst you observe the trail of Facebook giveaways on the Owlkids Facebook web page, you’ll be aware in 2020; they stopped focusing on growing their Facebook page and started out jogging contests on their website.
As Facebook prefers to maintain users on its platform, it’s no longer surprising that this outside link isn’t getting any likes, shares, or remarks.
But whilst you click thru to the self-hosted giveaway, you’ll see that participants want to complete a fairly comprehensive form to enter the competition. There’s also the choice to post the layout digitally or mail a physical replica to Owlkids.
Owlkids’ new approach to Facebook giveaways has probably resulted in fewer submissions. Still, we also can count on the high quality of their leads has substantially advanced as they’ve greater facts about potentialities and email cope to speak immediately.
If you’re interested in professional self-web hosting your giveaways, you could use a tool like Sweep Widget to layout and post-excessive-changing touchdown pages with multi-platform entry techniques built-in.
Sweep Widget additionally has a Word Press plug-in in case you favor controlling it from your dashboard without building quit-to-give-up giveaway pages from scratch.
Normando the Magician – magical Facebook contest ideas
Normando Macalinao is a Filipino magician called “Normando the Magician.” He also uses his magic to yield fantastic giveaway outcomes on his Facebook page.
Prize
Cash — worth Php 2,000 (approx $forty USD).
Entry techniques
Like, observe, proportion, and tag friends.
Contest length
Seven days.
Engagement
29k feedback, 2.3k likes, 2k shares.
Learning’s
The major purpose for excessive engagement numbers is that Normando gamifies one in every of his entry strategies. Users need to mention/tag a pal in the feedback, and one mention = 1 remark. There’s no cap on how many comments a person could make at the submission encouraging viral repeat entries.
This particular instance is 1 of 3 giveaways Normando ran on his page in 30 days. The contests acquired tens of hundreds of Facebook comments and heaps of likes and stocks.
Being an expert performer, Normando usually pronounces the winners on a Facebook stay event where he additionally spends time putting out along with his target market and doing magic hints.
