As the most popular messaging app on the planet, it’s difficult to find a person who hasn’t heard of WhatsApp.
The chances are that you have it in your Smartphone as you read this, but how much do you actually know regarding it?
In this article, we’ll provide the most recent WhatsApp information and the latest trends regarding mobile messaging services. When you’re done with the article, you’ll be aware of the majority of what you need to know about WhatsApp.
Editor’s top picks for the best of the best – WhatsApp data
These are the most interesting data regarding WhatsApp:
- WhatsApp currently has over 2. Billion people are active on it. (Source: Statista1)
- WhatsApp is the third most popular social platform worldwide. (Source: Hoot suite/WeAreSocial)
- Utilization of WhatsApp by e-commerce companies also has increased by 352 percent. (Source: Zen desk)
WhatsApp usage data
Let’s first take a glance at some WhatsApp data that reveal more about WhatsApp users and how people use the application.
WhatsApp is currently home to over 2 billion active users.
Take a moment to think about it for a moment. There are just over 7.5 billion people living on Earth, and that means more than 25% of the population of the world uses WhatsApp.
But it wasn’t always this way. In April the year 2013 (before WhatsApp was acquired by Facebook), it had only 200 million active users per month. In February 2016, that had risen fivefold to one billion. And over the course of the four years since, it has doubled.
Approximately 100 billion WhatsApp messages go out every day…
According to a recent tweet posted by WhatsApp CEO WhatsApp Will Cathcart, WhatsApp can deliver approximately 100 billion messages each day. This is roughly 50 messages per active user.
The number was likely to be higher than ever before due to the fact that, because of the outbreak and lockdowns across the country, We’ve required more messages to stay in touch with family members, friends, and colleagues.
… Plus, over 100 million voice calls were made
It’s about 1100 phone calls every second. While it’s a huge amount, it’s worth taking observe that it’s much lower than the number of messages that are sent out each day. A single phone call can be made every thousand messages on WhatsApp approximately speaking.
This suggests that even though WhatsApp may have dominated the world of instant messaging, however, it’s still struggling to gain traction in the area of voice calls, which has been dominated by cell phone networks. Verizon alone has reported handling approximately 800 million calls each day. That’s eight times the number of calls made through WhatsApp.
A typical Android WhatsApp user spends around 19 hours per month on the app each month
It is the second-highest media mobile application in terms of total global time spent; only beaten by Facebook. The app barely missed being at the top of the list, too, as the average user uses 19.4 hours each month on WhatsApp as compared with 19.5 hours spent on Facebook.
Instagram was a distant 3rd, with an average per user being just 10.3 minutes per month. It’s important to note the fact that WhatsApp Business also ranked in the top 10, with users using the app for 9.3 hours using the app per month, on average.
WhatsApp is the third most popular social network in the world.
To be added to WhatsApp list of awards, it’s also the third-most-popular social network in the world. It has 2 billion active users. WhatsApp is a close second to YouTube (2.2 billion )) in addition to Facebook (2.7 billion people). Its most affluent competitor on the market, Facebook Messenger, lags in comparison with 1.3 billion active users.
If WhatsApp will stay as popular or get surpassed by emerging social media platforms such as TikTok is yet to be determined; however, given that it’s growing at a rapid rate, the odds are that it will continue to be a major part of the zeitgeist in the culture for a long time to be.
A majority of WhatsApp users are men
It’s interesting to note that WhatsApp users don’t match the 50/50 gender ratio that is expected. It’s actually slightly tilted toward male users. Males make up 54.5 percent of the users, while female users comprise just 45.5 percent.
This could have implications for marketers who want to utilize WhatsApp as a marketing communications channel and could suggest that it’s more suited for companies that target a predominantly male audience.
WhatsApp is available in over 180 countries
This statistic proves that WhatsApp is truly a global platform. The team behind the development decided to build an efficient messaging system that can work fast and consistently regardless of where you live around the globe, and it appears that they have been successful. Only 195 nations exist on Earth, as well as WhatsApp users in all of them.
India has the highest number of WhatsApp users than any other in the world…
The number of users is 390 million. WhatsApp people in India make India the nation with the highest number of WhatsApp users. In comparison, it is the US (which is ranked third) has only 75.1 million users, which is barely a quarter of the users of India.
It’s possible to think that this is because India has a higher number of people than the US (1.36 billion, compared to 328 million); however, you’re incorrect.
When we take into account the different population sizes, WhatsApp still seems to be greater popular across India than in the US. It is estimated that 0.29 percent of the population in India utilizes WhatsApp as opposed to 0.23 percent in the US.
Close to Brazil, which there is home to more than 100 million WhatsApp users
Brazil is second in second place, having 108.4 million WhatsApp users. It is interesting to note that when we compare this number to the size of the population of India, it appears WhatsApp is more well-known in Brazil as compared to India or the US.
0.51 percent of the total population of Brazil uses WhatsApp in comparison to 0.29 percent for India and 0.23 percent for the US. So, what’s the explanation for this disparity in the market’s penetration across regions?
Perhaps it has something to related to it being the case that nations such as Brazil or India are mobile-first nations. Comparatively to the US, individuals in Brazil spend more time using mobile devices than they do on desktops. So, it is only natural that apps for mobile devices, such as WhatsApp, will be more well-known.
Hispanic People are far more likely to be using WhatsApp as compared to other groups in the US
This is among the most striking distinctions in WhatsApp use. Forty-six percent of Hispanic Americans say they use WhatsApp as opposed to 23 percent of Black Americans and 16% of White Americans.
What’s the reason? The reason for WhatsApp popularity with Hispanic users isn’t too clear. However, it could have some connection to the app’s popularity in Latin American countries.
The reality is that in Latin American countries, mobile costs are among the highest worldwide due to the lack of competition among the network providers. Because WhatsApp allows Wi-Fi-based messaging that’s free, users of countries where the costs of mobile carriers are high often opt for WhatsApp to stay away from high charges for SMS.
30 percent of WhatsApp users are between 30 to 49
This is the highest age bracket for WhatsApp users. To put it in perspective, the figure is 24% of people aged between 18 and 29 in the US are users of WhatsApp, as do 23% of people aged 50-64, and just 10% of people 65 and above.
Although slightly skewed towards younger people, WhatsApp seems to appeal to everyone. More people aged 30 to 64 are using WhatsApp as opposed to platforms like Snap chat, Twitter, and TikTok.
WhatsApp is number 13 on the most popular Google Query during 2020
That’s quite remarkable, especially considering that you’d expect that the majority of people would look up WhatsApp through apps for mobile devices instead of search engines like Google. This just shows how the app hit WhatsApp last year.
33 percent of WhatsApp users are college students
Another fascinating aspect of WhatsApp demographics for users. It seems that WhatsApp seems to be more popular with college students. 33% of users who have at least a degree from a college utilize the app, as against 16% of those who have an undergraduate degree, along with 20% of those who have at least a high school degree or less.
29 percent of WhatsApp users earn more than $75,000 per year
In line with the previous figure, Similar to the previous statistic, According to the same study, 29% of US adults who earn more than $75k a year use WhatsApp. This is the highest-income category among WhatsApp users. By contrast, there are only 23% of WhatsApp users make less than $30k per year, 20% of those earning between $30K-$49,999 as well as 10% who have a salary between $50K and $74999 say they utilize WhatsApp.
50 percent of WhatsApp users use WhatsApp at minimum once per day
WhatsApp users are extremely active on the platform. The majority of them use the app each day, and the majority (91 percent) visits it every month at least one time.
Twenty percent of US adults use WhatsApp. WhatsApp
According to the data of Marketing Charts, around a fifth of people in America use WhatsApp. The US utilizes WhatsApp. While this is certainly remarkable, it also indicates that with 80 percent of adults still not using WhatsApp, WhatsApp has a lot of room to grow.
27% of selfies shared on WhatsApp are posted by WhatsApp
Facebook appears to be the first option for selfies you’d like to share with friends, but WhatsApp is second. Twenty-seven percent of selfies-takers upload their photos to WhatsApp and text messages, which is compared to 48% of users on Facebook and only 8 percent on Instagram.
WhatsApp will be downloaded by 96 million people by 2020.
Based on Sensor Tower, WhatsApp was downloaded more than 100 million times in 2020. It’s the second most popular non-game app, second only to TikTok.
WhatsApp is among the top-used messaging app around the globe
With more than 2 billion customers, WhatsApp takes the top position as the most popular messaging application in the world. The runners-up include Facebook Messenger and Chinese messaging apps We Chat and QQ.
WhatsApp business data
The next step is to take a glance at some WhatsApp business-related data. These statistics give us more details regarding WhatsApp Business. WhatsApp Business app, as well as the ways business owners can make use of WhatsApp to conduct business and the reasons why they may need to.
WhatsApp Business has over 50 million users.
WhatsApp Business is an app designed for businesses who wish to use WhatsApp to keep in touch with their clients. The app provides business owners with various tools for messaging, categorization as well as a profile for their business which can be utilized to transform WhatsApp into a viable tool for business. Since its launch, the app has been gaining significant popularity and has more than 50 million active users.
It is listed as #17 in the category “business apps” in the app store
WhatsApp Business is fast becoming an essential tool, specifically for businesses selling online. In the year of its release, it was listed among the top 20 apps for businesses in the Apple app store. The app is listed with essential business applications such as Microsoft Teams and Zoom Cloud meetings.
Utilizing WhatsApp Business can streamline customer service by up to 225 percent
One of the major advantages of making use of WhatsApp business is how simple it is to connect with your clients on a 1-to-1 basis. According to data released by Tyntec, WhatsApp Business speeds the customer service process by 225 percent. It also reports boosting sales by 27% and increasing the conversion rate by 20%…
WhatsApp Business API messages have an open rate of 99%
One of the biggest advantages of making use of WhatsApp for business is that customers are more likely to open a WhatsApp message than in the process of opening an email. As per Telemedia, WhatsApp API messages are a 90% open rate, and the rate of response is under 50 percent.
40 million WhatsApp users peruse the catalogs for businesses on the app each month
WhatsApp is quickly becoming an excellent platform for businesses to connect with their clients. A lot of users are aware of the features of businesses offered by the platform. In reality, more than 40 million people make use of the features for businesses each month to search for items and products.
175 million people per day make use of WhatsApp to communicate with companies
Based on Will Cathcart, the Head of WhatsApp, WhatsApp is an important social media platform for companies. In a tweet released in January 2020, Cathcart stated that 175 million people each day make use of WhatsApp for business communication and provide a client service tool that every business should consider.
The most common reason for businesses to reach out on WhatsApp is to provide customer support
According to statistics published on Statista, The most frequent reason businesses contact companies via WhatsApp is to get customer support. Other reasons to contact businesses through WhatsApp include support for pre-sales or community engagement, as well as games and raffles.
As you can observe, by combining pre-sales help, service to customers, and after-sales brand recognition, Businesses can utilize WhatsApp to keep customers informed throughout the sales funnel.
WhatsApp growth and revenue figures
WhatsApp has seen a lot of progress since its first release around ten years ago. Here are some figures which provide more details about WhatsApp development and the amount that it generates in revenues.
Facebook bought WhatsApp for $19 billion in 2014.
WhatsApp gained popularity quickly after its launch in 2009 and quickly attracted the attention of the largest social media company worldwide, Facebook.
To purchase WhatsApp, Facebook made a record-breaking deal with its founders, paying them nearly 20 million dollars in 2014. After this acquisition, WhatsApp continues to increase in popularity. Facebook has implemented a variety of adjustments, including the introduction and the launch of WhatsApp Business.
WhatsApp recorded more than 5 billion dollars in the year 2020
$19 Billion is a huge sum for Facebook to invest in an app that is just beginning to be developed. However, it appears that they were on the right track.
While Facebook does not release official revenue figures for WhatsApp as an enterprise, it’s believed that the company made about $5 billion in 2020. If the figures continued to be constant, Facebook would have earned a record-breaking amount of money within just four years.
Although $5 billion isn’t really chump change, however, it’s not as big as it should be. The revenue of WhatsApp hasn’t corresponded to its popularity, as it hasn’t generated any revenue from advertising. Facebook is looking into new revenue sources for WhatsApp, like the launch of a brand-new shopping cart feature.
The initial purchase of WhatsApp was just $250,000 in 2009.
WhatsApp was founded from scratch by two former employees of Yahoo. They were eager to join an online project but didn’t know what it would lead to.
To start their venture off on in the first place, the company raised funds from a few ex-coworkers who each invested one-quarter of one million dollars. It might appear to be a lot. However, the company went on sale for 76,000 times the initial investment only six years after. This isn’t bad at all.
WhatsApp is used to make money from the app by charging a $0.99 subscription fee
When WhatsApp was first launched, it was not clear the best method to get the most value from the platform. They wanted to stay clear of the pay-per-message model, which was utilized by SMS companies. To stop it, they developed the subscription model.
Every user was cost $0.99 to access the app for life. Even with the cost, people quickly embraced WhatsApp since it enabled users to send pictures at no cost and was a major benefit at the time. But, after the company was bought by Facebook and the model was scrapped, and the app was made free to use.
WhatsApp experienced the fastest increase of all social applications as the covid-19 epidemic raged on.
While many businesses struggled to find an effective way to function under the restrictions that were put that were in place, numerous digital companies thrived. A majority of social media apps like Zoom, Skype, TikTok, and others saw massive growth in downloads. However, it was WhatsApp that saw the highest increase in downloads at the moment.
Not only were people using the messaging capabilities of WhatsApp, however, but they also used the app to make calls. In April 2020, WhatsApp users were making around fifteen billion minutes worth of WhatsApp calls every day.
The use of the internet was up by 40% in the month of March 2020.
As countries around the world were sucked into lockdowns, individuals were scrambling to find ways to keep in touch with their loved ones via digital means. In the same way, apps like Zoom witnessed rapid growth at the moment, and so did WhatsApp. When the epidemic, WhatsApp was the application of choice for users around the world, and its use was up by nearly half.
The utilization of WhatsApp by businesses that sell online was up by 352%.
Similar to the way that the majority of users turned to WhatsApp to stay connected throughout the epidemic, so did businesses that sell online.
According to data released from Zen desk, e-commerce usage was up by 400 percent. WhatsApp Business offers a great solution for companies that deal in E-commerce and want to offer quick customer service in a manner that is accessible to consumers on a regular basis. It’s simple to use for both the business as well as the consumer.
WhatsApp had a decrease of 17% in downloads in January 2021.
However, controversy and confusion caused controversy about the update. WhatsApp was forced to delay the timeframe for rollout in order to make users more aware of the new features. The update was delayed until March 2021 instead.
WhatsApp statistics tools
- Business Insider/Insider Intelligence
- Feed Dough
- Hoot suite/WeAreSocial
- Marketing Charts
- Pew Research Center
- Sensor Tower
- Wall Street Journal
- WhatsApp Blog